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Blog – Video Marketing, Video SEO & Video Production

Video Marketing Success Story – Clinton Vineyards

Media276 worked closely with Public Impact Media Consultants, a full-service strategic communications firm, with offices in New York City and the Hudson Valley to develop the concept and the script for the Clinton Vineyards’ Holiday Promo Video. The script relied heavily on sumptuous visuals and a nostalgic, vaugely familar but secular music track.  An integrated Video Marketing Strategy ensured that the project was a huge success, delivering both immediate results and long term SEO benefits.


 

 

 

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Video Marketing Strategy

This video was released just after Thanksgiving weekend on the Clinton Vineyards’ website and on their dedicated YouTube Channel.  Public Impact also engineered an aggressive follow up social media marketing campaign that included Facebook, Twitter and several email announcements. This integrated video marketing strategy increased product sales and overall traffic to the Clinton Vineyards’ website.  The video continues to provide SEO benefits and a solid ROI for the initial marketing investment.

Learn more about: Public Impact Media Consultants and/or Clinton Vineyards


Video Production Info

After several rounds of revisions the script was approved and the Voice Over was recorded using Phyllis Feder, the owner of the Dutchess County Vineyard. Phyllis is well known in the region and in the industry. Her knowledge and voice provided just the right amount of urban sophistication to the VO.  This Hudson Valley Video Production was filmed on location at Clinton Vineyards in Clinton Corners, NY.  We converted the Tasting Room into a temporary studio with an elaborate set that enabled us to create different moods – party, moody, festive, romantic, etc. In addition to an on set stylist we also had a Culinary Institute of America chef who helped prepare and present the food that was used in several of the visuals.  Overall, it was a fun, creatively rewarding project, and none of the méthode champenoise sparkling wine was wasted in the making of this video.


Testimonial

” What impressed me from the start about Dennis O’Clair and Media276 was the intelligence with which they approached the project. They became acquainted with Clinton Vineyards and asked the right questions long before the cameras started rolling. Their professionalism was reassuring and their instincts were on-target. Plus, Dennis and his crew were delightful to work with and they embraced the spirit of collaboration. The result was a high-quality video that exhibited good taste and sensitivity to the Clinton Vineyards’ image. I look forward to working together again! “
Phyllis Feder – President, Clinton Vineyards, Inc.


Video Production Consultation

Are you thinking about incorporating Video into your Marketing Strategy? Are you interested in using Video Production, Video Marketing and Video SEO to attract more customers and increase sales? If so, give us a shout and we’ll show you how this digital marketing strategy can grow your business.

We love talking about video marketing.  Contact us anytime for a free, no obligation consultation.

845.943.0290

info@media276.com

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