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Dutchess County Regional Chamber of Commerce Video Marketing

Creative Video Marketing – Think Local First

Media276 developed the concept, the script, the creative treatment, and then produced this Think Local, Shop Local video promotion for the Dutchess County Regional Chamber of Commerce.

Working with the Marketing Team at the DCRCOC, the script was developed and ultimately kept simple and sparse, sprinkled with powerful emotive keywords – community, strength, togetherness. The simple evocative imagery – Main St. USA, small businesses, American flags, shop owners, customers, communities, and a small town parade creates a feeling of nostalgia and hometown pride.


 

 

 

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Video Screening & Social Media Marketing Strategy

This video was released and screened just before Thanksgiving and Black Friday at the DCRCOC monthly Contact Breakfast. The timing coincided with, and took advantage of, the American Express Small Business Saturday marketing campaign. The video was well received by the many business owners and Chamber members in attendance, and the video clearly demonstrated the Chamber’s commitment to Economic Development in the Hudson Valley. The video was posted to Facebook, Twitter, and the DCRCOC website, and briefly enjoyed viral status, garnering over 3700 views in just a few days and helped to remind everyone to Think Local First and to Shop Local always. 


Creative Video Production Process

In 2017 most forward thinking businesses, corporations, and organizations understand the necessity of incorporating video into their marketing strategy. However, many have difficulty developing the concepts or strategy for video marketing. In this video production, Media276 provided a turnkey solution, including the concept, script development, storyboarding, and the entire video production process. Filming and production took place over four days and utilized only Dutchess County Regional Chamber of Commerce members in three primary locations – Rhinebeck NY, Poughkeepsie NY, and Beacon NY. The editing and postproduction process included voice over talent selection, VO recording, music selection and licensing. The final video engaged the audience, beautifully expressed the key marketing message, and most importantly, achieved the goal and delivered results!


Testimonial

Media276 wonderfully captured the essence of what the Dutchess County Regional Chamber of Commerce stands for and what Think Local First is all about in the Hudson Valley. The company’s thorough approach and professional expertise helped make this video a showcase piece for our organization, and something that our members were thrilled to see via social media, on our website, and at the initial screening at our November Contact Breakfast.

Frank Castella Jr. – President and CEO,  Dutchess County Regional Chamber of Commerce

Learn more about: The Dutchess County Regional Chamber of Commerce


Creative Video Production for your Company?

Is 2017 the year you grow your company with an effective Video Marketing Strategy? Get started now by talking to us about your goals and your biggest marketing challenges. Give us a call or send us an email today, so that we can begin the conversation, develop the concept, and start to implement the Video Marketing Strategy that will deliver results and grow your business.

We love talking about marketing and creative video production. Contact us anytime for a free, in depth consultation.

845.943.0290

info@media276.com

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