Children’s Medical Group uses Meet the Doctor Videos to engage new patients.
The Children’s Medical Group, a premier Hudson Valley pediatric practice, selected Media276 to produce a series of Meet the Doctor videos. Media276 worked closely with Peter Michos, the Creative Director of Resolutionary Marketing Communications, to ensure brand consistency and that the videos were always on message. The multi-pronged video marketing strategy that included YouTube, Facebook, the CMG web site, and additional social media, helped deliver outstanding ROI for this marketing initiative.
Video Marketing Strategy
The use of Introductory or Meet the Doctor videos is a very effective strategy for engaging patients and making them feel comfortable about going to see a new practitioner. The video introduction helps to humanize the doctors and reduces the anxiety that many patients feel when faced with visiting a new doctor or specialist. CMG’s website was designed to include one of these warm and welcoming videos for each of their nine Hudson Valley offices. The use of multiple videos provides SEO benefits and the Pediatric Group has experienced an increase in new patient appointments and longer customer engagement on the website.
Video Production Info
The challenge, in this Hudson Valley Video Production, was to create a series of candid interviews that looked warm and inviting. During the scouting trip at the Poughkeepsie, NY offices, we discovered that the locations we had envisioned did not exist. Instead, our options included a patient waiting area, an exam room, a series of basement offices and a conference room. With lighitng, composition, and a little creative styling, Media276 transformed these ordinary spaces into warm and interesting settings for the video interviews. See the images below to see the transformative before and after comparisons.
“Working with Media276 is a seamless process, and they go that extra mile for you. My clients rely on me to guide their marketing communications so that we stay on strategy and on message. Dennis gets that, and he cares about making the client look great.“
Peter Michos – Creative Director, Resolutionary Marketing Communications
Video Marketing, Video SEO or Video Production Consultation
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